iMedia Asia
My time at iMedia offered me the chance to work on dynamic campaigns with targeted social initiatives and collaboration with creators.
From driving engagement, fostering brand love, and amplifying reach across communities, here's a peak at my ideas in shaping content and high-impact social strategies alongside sales teams for a variety of clientele.
Amazon Prime Video
I was fortunate enough to be part of a wide variety of marketing efforts while I was contracted with Amazon Prime Video.
From spearheading and executing social initiatives for Malaysian Amazon Originals to collaborating with local creators for brand-love purposes and international titles - here's a peak at my roles in The Streaming Wars.
McDonald's
The start of my in-house agency career, I was able to be involved in over 30 campaigns throughout my time with McDonald's.
I had the pleasure of being part of a vibrant-than-ever creative team and had a hand in content development and content strategy while working with various teams - here's a peak at my adventures and roles at this F&B giant.
C27
The foundation of my career, this is where I dove head-first into the ever-exciting world of "you call this copywriting?!".
As I made my way from one lunch meeting to another, I saw my role and involvements grow from just copywriting to strategising for social, brand, and creative initiatives of clients such as Lotus's, Clarins, and FJ Benjamin.
NYHANS
Problem-solver by night, my alter-ego is one that thrives on Google Meets and Google Drive.
During this time, only am I able to showcase my true work and to be extra experimental with my approaches, all while being blessed with a plethora of exciting works for the likes of Star Media Group, ESSEC Business School,
and Maxis.