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A collection of campaigns, social support materials, and work that were created during my time at McDonald's.
SWEET TROPICAL ESCAPE
For the re-release of the NEW Hawaiian Burger, my main goal from the brief was to increase talk-ability and drive excitement for the NEW Hawaiian Burger as a “sweet escape to paradise”.
I spent 75% of my time handling the campaign that lasted for 4 weeks, and also played a heavy role in content strategy and development, i.e.: ideations and proposals to presenting and also executing.
DELIVERABLES:
- Social Media Copies, Ad Copies, EDMs, Microsites, Scripts, Storyboards, Digital Activations, Social Support for On-Ground Activation
Stay tuned for a sweet escape 🏖️
The wait is almost over for a taste unlike any other ☀️
Try the taste that’s turning heads and get our NEW Hawaiian Burgers today! 😋
Can’t talk, savouring a moment of pure bliss 😌
"BADA BABABA" - JUSTIN TIMBERLAKE
As part of the dedicated team that produced digital and social content for McDonald’s Malaysia’s social, I actively joined in on everything from ideations and proposals to presenting and also production. I had the pleasure of being involved in more than 30 campaigns while being part of a creative team and had a firm hand in content strategy and content development.
SOW:
Led or executed overall social strategies (which includes pre-launch, launch, sustenance, and post-launch periods) as well as developing thumb-stopping, yet easy-on-the-eye copies and visual directions for awareness and conversion purposes.
Spark greater joy with a Lunar New Year delight of your fave Chicken McNuggets®! 🎇 Available exclusively on McDelivery.
Beefy meals with extra beefy deals? Say no more. 😉
More family fun times are coming your way this weekend. 🤗 Save the date!
Topped with the perfect amount of lettuce and our signature sauce, a savoury bite of the McChicken® patty is pure satisfaction and delight! 😋
