Exclusively on Prime
A collection of campaigns, social support materials, and work that were created during my time at Prime.
(rhyme not intended)
"ELEVATED DRAMA MELAYU" - @GOGGLERMY
Starring Siti Saleha, Hisyam Hamid, Aiman Hakim and Alicia Amin, That Cover Girl (2023) is Malaysia’s first ever Amazon Original that is now available in over 240 territories worldwide on Prime.
In collaboration with scarf designer, Norsita Tohar, we conducted a giveaway to stir an excitement that is on par with the drama that comes with the show, and invited notable KOLs in the fashion industry to perform a catwalk with 4 of the main casts during its Premiere, providing audience with a proper “cover girl” moment.
SOW:
Led and executed an overall social strategy (which includes pre-launch, launch, sustenance, and post-launch periods) as well as a KOL campaign featuring x8 KOLs and the 4 main casts donning a catwalk in exclusively designed scarves (hijabs), all while cross-functioning and communicating the necessary to external teams and relevant agencies involved.
In The Press:
Fresh off the runway with our catwalk stars. 💃 #ThatCoverGirl premieres 19 Oct only on Prime.
Meet the cast of #ThatCoverGirl 🔥 All episodes now on Prime.
Did you ever have to pick someone in a crowded room? #ThatCoverGirl
The stars of That Cover Girl show you what they CAN’T live without in their bag! 😉
"EH BUDAK FLAT OR BUDAK FLAG AH?" - @NGYHANS
Starring Zahiril Adzim, Pablo Amirul, Nabila Huda, Balan Kash and Aaron Aziz, Budak Flat (2023) is Malaysia’s first ever Amazon Original Film that is now available on Prime. In collaboration with creators Ho Ming Han and Ho Ming Yue (better known through their internet personas @dmingthing and @mingasaur), we seeded conversations that explore friendship, drama, and conflict in their social media series - "The Takeaway Table".
By taking to the streets and pulling stories off the depths of Reddit, we caused spurs in social feeds but also comment sections, all thanks to the more controversial takes and unusual red flags that arose in that condo life.
SOW:
Led and executed an overall social strategy (which includes pre-launch, launch, sustenance, and post-launch periods) as well as a campaign featuring the talents of Ming Han and Ming Yue in "Sip and Spill", "Table Talk" and "Red Flags" (all part of "The Takeaway Table").
In The Press:
@kaytiow bila nak drop haircare routine? 👀 Jom tengok pilihan cast Budak Flat!
ICYMI, @primevideomy first Malaysian original movie, Budak Flat, is all about brotherhood, community, and relationships. Things gets messy AF, just like this episode’s Sip and Spill with @monashmalaysia students.
When faced with two evils, which one would they choose? 👀
We asked for your neighborhood nightmare stories, and you guys REALLY delivered. 😩
