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Summary of Responsibilities
Content Marketing, Content Strategy, Copywriting
I manage end-to-end digital content and channel strategy for Teleport, focusing mainly on LinkedIn, our website, and The Beam newsletter.
Day-to-day, I translate our business updates into engaging social posts, emails, and visual briefs. Beyond creation, I handle the publishing, community engagement, and analytics to track what’s working, ensuring our messaging stays sharp and reaches the right audience across key markets.
🛒 Ecommerce
Building hype around our physical backbone, I spearheaded content and digital messaging for our key logistics infrastructure, including the eCommerce Hub and Transit Staging Hub (aka Project Ostrich).
Day-to-day, I produced short-form videos, visual briefs, and website copy highlighting custom clearance speed and cross-border capacity—making complex supply-chain logistics look surprisingly slick while proving Teleport is the go-to eCommerce specialist in the region.
👾 Brand
When it came to bringing the human element to the brand, I took the wheel on our multi-channel campaigns, including the Year-End Wrap Up, Giveaway Campaigns, and ad-hoc events that are outside of our usual business operating pillars.
I storyboarded video cuts featuring executive commentary, crafted high-converting copy and assets across our channels to turn corporate milestones and updates into high-engagement moments.
📊 IPO
Translating heavy financial data into digestible narratives, I owned the online content push for Teleport's quarterly earnings to support our IPO readiness.
Across reporting cycles, I put together results announcement assets, briefing recaps, social commentary for c-suite executives and scheduled targeted email blasts and website updates to ensure updates stayed crisp, engaging for the likes of The Edge etc.
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